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New Castle Steel, Inc. has formed a strategic dealer partnership with AdvantageLumber.com to make New Castle Steel deck framing products more readily available online and nationwide via AdvantageLumber.com’s website and four U.S. warehouses.
AdvantageLumber.com will ship New Castle Steel orders directly to customers’ homes or job sites. Many orders will qualify for free shipping.
“We are really excited about the opportunity to partner with a national retailer like AdvantageLumber,” says Jason Alloway, founder and president of New Castle Steel, Inc. “Our company values and service expectations are closely aligned, and they are staffed with a team of knowledgeable experts ready to assist with New Castle Steel framing questions and orders. The addition of online ordering capabilities will allow us to reach and serve more customers nationwide and grow awareness for steel framing as a superior alternative to wood frames.”
AdvantageLumber.com founder and CEO Rob Pelc stated, “We are excited to offer our customers across the U.S. and Canada quick access to a competitive, affordable steel joist system for residential and commercial applications. We’ve seen the market demand for alternative deck joist systems rapidly expand as the traditional pressure-treated joist systems are not lasting like they used to. Since the pressure-treated industry voluntarily changed from arsenic-based compounds to copper-based compounds in 2004, longevity is not there. Old deck frames used to last 30 years, but now we see pressure-treated, rotting out in as little as five years.”
“On top of the longevity issues with new pressure-treated frames, we’ve seen many complaints about the width variations and straightness of PT affecting the flatness of the surface decking,” Pelc added. “We’ve avoided offering our customers framing material for those reasons. We sell decking options lasting 25 to 50 years or more, so having a frame option with longevity is important to us. So we are excited to have an upscale option that keeps the surface decking perfectly flat.”
Advantage Lumber, which has warehouses in Sarasota, Fl.; Buffalo, N.Y.; Grover, N.C.; and Santa Fe Springs, Ca., will begin onboarding the new product line with shipments available in early second quarter 2024. Customers can contact Advantage Lumber at (877) 232-3915 for quotes and product info or discuss design considerations when planning their next project. Advantage Lumber will soon be offering same-day or next-day shipping.
New Castle Steel is a leading manufacturer of light gauge steel framing for the outdoor living industry with a reputation for expertise and building strong relationships with clients and supply partners across the construction industry. Their manufacturing facility, distribution center, and corporate offices are located in Marietta, GA., with dealers available nationwide.
