MoistureShield Expands NE Distribution

MoistureShield, a division of Oldcastle APG, a CRH Company, has expanded distribution with BlueLinx branch locations in Charlotte and Raleigh N.C.; Denville N.J.; Yaphank N.Y.; Burlington VT.; Bellingham MA.; and Portland ME. Each BlueLinx location will offer the full line of MoistureShield composite decking products to its dealers.

“We are excited to continue to grow our national footprint with BlueLinx with this significant expansion from North Carolina to the Northeast,” said Matthew Bruce, VP of Sales, MoistureShield. “As our portfolio and brand awareness continue to increase, we believe that the partnership with BlueLinx provides an amazing platform to support growth and share gain in the composite decking category.”

“Following a challenging year for the building industry, demand for decking remains strong and we are excited to continue our expansion and investment in Outdoor Living,” said Mike Wilson, SVP, BlueLinx. “MoistureShield has several unique solutions that are perfectly suited to the Northeast climate, including harsh coastal weather which gives us the best opportunity to execute on our growth strategy for the category.”

With exclusive DiamondDefense Coating, MoistureShield’s Vision features the strongest cap in the industry, resisting stains, scratches, and damage on impact. New Meridian capped wood- plastic composite decking (available starting in Northeast locations) features the TruTexture Surface in three premium colors that evoke the authentic look and feel of real wood but with low-upkeep.  Both Vision and Meridian have select colors with the option of proprietary CoolDeck Technology. CoolDeck helps reduce heat absorption by up to 35% compared to traditional capped composite decking in similar colors. In addition, MoistureShield’s entry-level Elevate capped composite decking is available in four colors, including stylish tropical hardwood looks.