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Embracing a forward-looking perspective, Key-link Fencing & Railing has announced a strategic realignment, marked by changes to the company's branding and leadership. Consequently, Keylink has embraced a streamlined, hyphen-free iteration of its brand identity. Reflecting on this transition, Javan Lapp, CEO, remarked, “‘Key-Link’ originated when the company was focused on chain-link fencing and is left over from that time. With a new vision and focus, it is time to make Keylink representative of our brand as a stand-alone word.”
Central to this revitalized approach is a focus on delivering cutting-edge aluminum railing solutions and accessories tailored to the needs of industry professionals. “Railing has been Keylink’s primary driver for the past decade and our market continues to grow,” said Lapp. “We want to be laser focused on the people and products that have made Keylink successful and expand our offerings to meet market demand.”
To streamline its portfolio, Keylink has repositioned its aluminum fencing division under its sister company, Superior Outdoor Products.
The new Keylink leadership team comprising Ezekiel Harnish as President/COO, Alicia Zywko as Sales Leader, Drew Lebo as Product Leader, Lloyd Wetzel as Operation Leader, and Dustin Raysor as Finance Leader, Keylink is poised to elevate its business operations, diversify product offerings, and optimize internal processes.
“The new team is reflective of a collaborative approach to drive long-term, sustainable growth for the company,” said Lapp. “With representatives from sales, product, operations, and finance, we’re making sure every department has a voice and can work together to make decisions that benefit the whole.”
About Keylink
Keylink manufactures premium aluminum railing systems designed for the contractor’s ease of installation and crafted for the homeowner’s long-term enjoyment. Based in Pennsylvania and committed to American manufacturing, Keylink delivers quality products through in-house manufacturing, engineering, design, and powder-coating. In addition to supplying exceptional products, Keylink supports customers through personalized service, marketing resources, and virtual and on-site product training.
