Kebony Appoints Marketing Director for North America

Modified wood products manufacturer Kebony has appointed Hilary Barnett as marketing director for the Norwegian company’s North American operations. Barnett will be responsible for all marketing strategy and initiatives as Kebony continues to expand its U.S./Canada market.  

“Hilary is not new to Kebony, having worked as a marketing partner for the past few years,” Kebony North America director Andy Hehl said. “And she has a keen strategic eye and fresh ideas that will enable us to take our domestic operations to the next level.” 

Previously, for the past 15 years, she ran her own marketing consultancy, Savvee Inc., working with local, national and international clients to create comprehensive brand strategy, successful marketing campaigns, impactful websites and content that fuel their digital marketing strategies and deliver measurable results.  

She holds a Master of Arts degree from Regent University and a Bachelor of Arts from Anderson University. She resides with her family in Nashville, TN. 

About Kebony 

Headquartered in Norway, Kebony is one of the world’s most exciting technology companies, producing the most sustainable and long-lasting alternative to hardwood globally while helping the world reduce its CO2 emissions.  

The Kebony technology permanently transforms sustainable softwoods, such as pine, into dually modified wood - with features that are comparable, and in some cases superior, to those of precious tropical hardwoods.

The company’s patent-protected production processes yield products that deliver major improvements in durability and dimensional stability, and at the same time remaining naturally beautiful. Used predominantly for cladding and decking,

Kebony dually modified wood products are specified for a multitude of outdoor applications and design projects in more than 100 countries around the world, as the need for sustainable alternatives in construction intensifies and sustainable wood becomes the new normal. 

In October 2021, Kebony announced the completion of a EUR 30m investment round led by Jolt Capital and Lightrock. The company’s recent investment will support Kebony’s “growth strategy and will leverage the significant operational scalability to continue the profitable growth journey.’’